How Demand Hunter works
What we look at, what the ratings mean, and what they do not claim.
The approach
- 1We read public recordsDemand Hunter analyzes public residential permit and property records for the market, grouped into consistent geographic micro-areas.
- 2We compare areas to each otherSignals are evaluated comparatively across every area in the market, so an area's rating always reflects how it looks relative to the rest of the county — not an absolute score.
- 3We look at both history and recent movementSome areas have consistently strong activity. Others are showing newer movement. Demand Hunter tracks these separately and never blends them into a single number.
- 4We rate confidenceSignal confidence reflects how much data supports an area and how well the different signals agree. Low confidence does not hide a signal — it tells you to treat it as a smaller, earlier test.
- 5We validate against historyRatings are checked against historical market patterns to confirm the signals separate meaningfully from the wider market before they are shown.
What the ratings mean
- TEST FIRST
- The strongest current testing opportunities in the market.
- WORTH TESTING
- Solid opportunities worth a smaller, controlled test.
- WATCH
- Not a priority right now, but worth revisiting as data updates.
- SKIP FOR NOW
- No meaningful signal in the current snapshot.
What Demand Hunter does not do
- It does not predict or guarantee advertising performance.
- It does not recommend ad budgets or forecast leads, jobs, or revenue.
- It does not identify individual homeowners.
- It does not claim any area is definitively the best place to advertise — ratings identify testing opportunities.