How Demand Hunter works

The approach

1. 1We use nationally consistent public dataElectrical areas are read from public housing and market data that is published the same way in every U.S. market, so an area in one city is described with the same evidence as an area in another.
2. 2We look at housing and market characteristicsThings like the age of the housing, how much of it is owner-occupied single-family housing, and how often homes change hands. These are characteristics of an area, not statements about any individual home.
3. 3We compare areas within one marketAn area's rating always says how it compares with the rest of that market. It is never an absolute figure and is never compared across markets.
4. 4We state the evidence qualityEvery Electrical area carries an evidence level and a confidence. Where the published data is too thin, the area is shown as unknown — never as low opportunity.
5. 5We update on a regular data cycleNew public data releases are staged, checked for unexpected movement, and only then promoted. The date the data was updated is shown on every market.

What the ratings mean

TEST FIRST

The strongest current testing opportunities in the market.

WORTH TESTING

Solid opportunities worth a smaller, controlled test.

WATCH

Not a priority right now, but worth revisiting as data updates.

SKIP FOR NOW

No meaningful signal in the current snapshot.

What Demand Hunter does not do

• It does not predict or guarantee advertising performance.
• It does not recommend ad budgets or forecast leads, jobs, or revenue.
• It does not identify individual homeowners.
• It does not claim any area is definitively the best place to advertise — ratings identify testing opportunities.

Demand Hunter identifies territories that may be worth testing. It does not predict campaign performance. Some nearby areas share the same underlying public-data evidence, so they are grouped together and ranked once.